by Nathaniel Davis
1. The business plan should tell a compelling story about your business. It should explain who, what, when, where, and how.
2. Forcing discipline and logic into the business should be a goal of writing the business plan.
3. The business plan should be focused and clear. The number of pages and the style of the cover should not be the focus. Though they can add to your business plan, too much can also take away from what the purpose of you plan is.
4. Specific business objectives and goals with general parameters to guide the organization should be defined.
5. In order for the business plan to be good, it should be a living document that is updated regularly.
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