Michael Zipursky

Not a day goes by that I don’t get an invitation from someone around the world to connect with them on LinkedIn.

Right now I have 39 invitations…!

Of the all the connection requests I receive, I only accept maybe 10% of them.
Why, you ask? It’s not because I’m unfriendly nor is it because I don’t like to make new connections. On the contrary.

It’s because 90% of the invitations I get are non-personal. Here’s a typical one I just received…

"I’d like to add you to my professional network. - Ross”

I don’t know Ross from Rocky. Who is he? Why does he want to connect? Why should I connect with him?

If Ross can’t take 30 seconds to personalize his message to me there’s no way I’m going to take even 5 seconds to look at his invitation. I’m simply going to delete or ignore it and move on with my day.

Just because YOU ARE ABLE to connect with someone through this technology doesn’t mean you should take it for granted.

You wouldn’t just walk up to someone without introducing yourself and say “Hey, let’s connect!” would you? Of course not.

You’d walk up and say something like:

“Hi I’m Ross, a consultant from Brisbane that works with doctors. I really like the work you’re doing Michael and would like to learn more, blah blah….”

Come on people! It’s time to get professional!

LinkedIn is a great tool for business, use it properly.

I’ve said this many times before, one of the easiest ways to stand out in the marketplace is to be a real professional. Because so many other “pros” handle themselves and their communications like young school kids.

BTW, if you want to connect with me on LinkedIn, if you take the time to make it personal I’ll be more than happy to connect with you.

Wednesday, May 2, 2012

Why You Can't Succeed Alone

Michael Zipursky

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Myth or truth: Professionals don’t need help because they are professionals?
This is common myth.
It’s understandable why people fool themselves into thinking this. If you’re such an expert in your area why would you need the help of someone else…you know it all already!

That’s just not how it works.

Here’s Eric Schmidt, Google’s former CEO on coaches:

Almost every expert in the world has a mentor or coach of some kind.

I know business consultants making millions of dollars every year that can’t talk highly enough about their own coaches!

These are coaches that have coaches!

Everyone can benefit from a support network. There is always something you can learn from others that have experience.

That’s because we all have different experiences.

Two highly skilled strategists will have slightly different skill sets, will have worked with different clients, and will have different experiences that they’ve gone through.
Sometimes you’ll sit down with your mentor or coach and talk to them about an issue you’re having. It could be about a challenging client situation, the trouble you’re having landing new clients, or dealing with a proposal you’re working on.
You’ve been having a lot of trouble with the issue. You see some solutions but you’re not sure which would be the best one to go with.
You talk with your coach and something magical happens. He explains the issues in a different way. He talks about the options with a slightly different angle to them. He suggests different approaches.
Now it all makes sense.

That’s what a support network is for. That’s how a coach can help you.

You don’t have to do everything yourself.

Achieving success in this business isn’t easy.

It becomes a lot easier when you have people there to help you.
Regardless of your current level of success and experience, getting help can make all the difference.
Getting help doesn’t show your lack of smarts, it demonstrates how smart you are!